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Outsourcing & Automation

Outsourcing & Automation

All about outsourced marketing teams (from the Philippines, naturally). How to outsource and automate teams and processes with AI, frictionless SOPs, and data-driven reporting.

36 posts

Founders review an AI SDR report.

Outsourcing & Automation

Your Outbound Report Looks Great. What Did it Produce?

No pipeline influenced. No qualified opportunities created. No cost per meeting held. Just activity, consolidated in a dashboard and delivered on time.

Lambent Marketing

Apr 15, 2026 4 min read

Filipino applicant taking the Lambent 3-stage application process.

Outsourcing & Automation

How to Build the People Who Build and Run the Bots

A training framework for AI-augmented knowledge work, built for marketing and generalizable to anything else.

Lambent Marketing

Apr 9, 2026 9 min read

Most B2B Marketing Teams Think They're at Level 2

Digital Marketing

Most B2B Marketing Teams Think They're at Level 2

95% of B2B marketers are now using AI tools. The tools are everywhere. The budgets are real. The results, for most teams, are not.

Lambent Marketing

Mar 31, 2026 14 min read

Robot automation in outsource center.

Outsourcing & Automation

Lobsters, Call Centers, and the Future of Philippines Outsourcing

This collision — cheap AI agents vs outsourcing industry — is worth considering even for small businesses, maybe especially for small businesses.

Lambent Marketing

Mar 15, 2026 13 min read

The Plus Ça Change Problem: Why Chasing Every AI Trend Kills Your Marketing

Outsourcing & Automation

The Plus Ça Change Problem: Why Chasing Every AI Trend Kills Your Marketing

Operations are being questioned not because they're failing, but because they involve humans doing work that AI could theoretically handle.

Lambent Marketing

Jul 31, 2025 4 min read

Steampunk wheels as metaphor of AI-based automation in the Philippines BPO industry.

Lambent News

From Labor to Intelligence: What We're Learning from Manila's AI Laboratory

The future isn't being built in Silicon Valley boardrooms. It's being built at 3 AM in Manila towers, one improved workflow at a time.

Lambent Marketing

Jul 7, 2025 6 min read

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