How to Build the People Who Build and Run the Bots
A training framework for AI-augmented knowledge work, built for marketing and generalizable to anything else.
9 min read
Outsourcing & Automation
All about outsourced marketing teams (from the Philippines, naturally). How to outsource and automate teams and processes with AI, frictionless SOPs, and data-driven reporting.
35 posts
Most B2B Marketing Teams Think They're at Level 2
95% of B2B marketers are now using AI tools. The tools are everywhere. The budgets are real.
The results, for most teams, are not.
14 min read
Lobsters, Call Centers, and the Future of Philippines Outsourcing
This collision — cheap AI agents vs outsourcing industry — is worth considering even for small businesses, maybe especially for small businesses.
13 min read
The Plus Ça Change Problem: Why Chasing Every AI Trend Kills Your Marketing
Operations are being questioned not because they're failing, but because they involve humans doing work that AI could theoretically handle.
4 min read
From Labor to Intelligence: What We're Learning from Manila's AI Laboratory
The future isn't being built in Silicon Valley boardrooms. It's being built at 3 AM in Manila towers, one improved workflow at a time.
6 min read
The AI Content Flood: Why Decomplexification Beats Creation in the Age of AI
How the smartest marketers win by helping customers ignore 90%.
7 min read