Harry Fozzard

Most B2B marketing reports track impressions and clicks. The Metric Hierarchy shows the four tiers that connect marketing to revenue — and why 13% is the number to beat.

No pipeline influenced. No qualified opportunities created. No cost per meeting held. Just activity, consolidated in a dashboard and delivered on time.

A training framework for AI-augmented knowledge work, built for marketing and generalizable to anything else.

95% of B2B marketers are now using AI tools. The tools are everywhere. The budgets are real. The results, for most teams, are not.

This collision — cheap AI agents vs outsourcing industry — is worth considering even for small businesses, maybe especially for small businesses.

Operations are being questioned not because they're failing, but because they involve humans doing work that AI could theoretically handle.