Noise + Logo ≠ Content
Presence without a point of view is a higher-class version of spam. Here's what separates content that compounds from content that feeds the feed.
4 min read
Marketing Excellence
Where Pinoy Culture Meets the BPO Industry. Philippines outsourcing and related cultural and local information.
10 posts
AI Is Writing 2/3 of Your Competitor's Content. Now’s Your Chance.
The AI content flood doesn't hurt firms that measure outcomes. It exposes firms that don't. Here's the argument — and the three questions to ask your marketing partner this week.
4 min read
The Metric Hierarchy: Why B2B Marketing Reports Measure the Wrong Things
Most B2B marketing reports track impressions and clicks. The Metric Hierarchy shows the four tiers that connect marketing to revenue — and why 13% is the number to beat.
5 min read
Content Pillars: The Foundation of Your Marketing Flywheel
Like medieval cathedral builders, smart marketers start with strong pillars. Discover how to identify, build, and measure content pillars that transform scattered marketing into a cohesive system that builds authority and drives results.
10 min read
2 or 3 Things I Know about Working Outsourced Australian Programs
For some reasons that remain elusive, there is a divide between US-facing companies and their Australian-facing counterparts.
3 min read
Filipino Culture & Values: a Short Introduction for Business and Travel in the Philippines
Maybe you’re from the West and managing a Filipino freelancer, remote team, or local team. A few things to consider when working with Filipinos.
7 min read