Next Wave Cities promotes locations beyond Metro Manila for foreign investment to push digital jobs and opportunities to these cities. The idea is to spread the wealth to regions outside of the capital where the GDP is three times the national average.

A better question materializes in the course of this risk assessment. How can my marketing department be immune from risk?

In the Philippines, the face of the sachet economy is the vast number of sari-sari stores covering the country.

With 1,159 BPO companies listed in Makati, it has the highest density of BPO businesses registered in the Philippines.

Consumers want fast, smart support. Now, they are conditioned to reserve live agent interactions to complex or exceptional scenarios like one-off requests, purchasing clarifications, complicated billing issues, or specific technical questions.