Noise + Logo ≠ Content
Presence without a point of view is a higher-class version of spam. Here's what separates content that compounds from content that feeds the feed.
4 min read
Blog
AI Is Writing 2/3 of Your Competitor's Content. Now’s Your Chance.
The AI content flood doesn't hurt firms that measure outcomes. It exposes firms that don't. Here's the argument — and the three questions to ask your marketing partner this week.
4 min read
The Metric Hierarchy: Why B2B Marketing Reports Measure the Wrong Things
Most B2B marketing reports track impressions and clicks. The Metric Hierarchy shows the four tiers that connect marketing to revenue — and why 13% is the number to beat.
5 min read
Your Outbound Report Looks Great. What Did it Produce?
No pipeline influenced. No qualified opportunities created. No cost per meeting held. Just activity, consolidated in a dashboard and delivered on time.
4 min read
How to Build the People Who Build and Run the Bots
A training framework for AI-augmented knowledge work, built for marketing and generalizable to anything else.
9 min read
Most B2B Marketing Teams Think They're at Level 2
95% of B2B marketers are now using AI tools. The tools are everywhere. The budgets are real.
The results, for most teams, are not.
14 min read