Noise + Logo ≠ Content
Presence without a point of view is a higher-class version of spam. Here's what separates content that compounds from content that feeds the feed.
4 min read
Digital Marketing
Marketing process explanations and actionable information for businesses and entrepreneurs. Local and General Search Optimization, Content Marketing, Social Media Management.
30 posts
AI Is Writing 2/3 of Your Competitor's Content. Now’s Your Chance.
The AI content flood doesn't hurt firms that measure outcomes. It exposes firms that don't. Here's the argument — and the three questions to ask your marketing partner this week.
4 min read
How to Build the People Who Build and Run the Bots
A training framework for AI-augmented knowledge work, built for marketing and generalizable to anything else.
9 min read
Most B2B Marketing Teams Think They're at Level 2
95% of B2B marketers are now using AI tools. The tools are everywhere. The budgets are real.
The results, for most teams, are not.
14 min read
The Plus Ça Change Problem: Why Chasing Every AI Trend Kills Your Marketing
Operations are being questioned not because they're failing, but because they involve humans doing work that AI could theoretically handle.
4 min read
How Nigerian Scam Email Tactics Went Corporate
Strip away the sophisticated language models and LinkedIn integration, and you'll find the same fundamental approach for Nigerian scams.
8 min read