From Vibe Coding to Vibe Marketing
Vibe Coding has gotten a lot of airplay recently, and this has got me thinking about Vibe Marketing. If AI is seeing adoption in any area, it's coding and marketing foremost, so it seems logical to develop the idea of Vibe Marketing.
Vibe Marketing uses your brand's voice and audience profile to help you work through concepts at a higher velocity, which helps you crack algorithms and rapidly prototype campaigns.
Counterintuitively, this approach helps us work with a more genuine voice since we focus on the basic concept and use AI to quickly iterate revisions.
Here's how we do it:
Topic Trawling
There are tools for this that explicitly mine the internet for sentiment, but I trust my own instincts and liberal use of Google Trends, Reddit Trends, as well as relevant feeds and newsletter subscriptions in Readwise to develop ideas as I go through my day. I capture these in Capacities.
Work Fast
If you are engaged in your industry or focus area, chances are you'll have a surplus of ideas. Some will occur to you by topic trawling, others will occur to you as connections occur to you, and other ideas will develop as you work.
Use this idea surplus to push social posts. You can batch these with scheduling in LinkedIn and X. We also like Reddit's less restrained commentary, but you can't schedule there.
With Claude's Project feature we can feed post ideas in and quickly get a draft with fewer edits. Projects lets you add audience, style, keyword, and background information. The generated posts pull from this to help you develop posts quickly.
For timely posts, a new concept like Vibe Coding, we use ChatGPT for current internet access and feed it back into Claude to refine.
It focuses on maintaining a brand's authentic voice while using technology to increase content velocity, improve algorithm performance, and scale genuine audience connections.
Unlike traditional marketing, Vibe Marketing prioritizes cultural resonance and emotional authenticity over rigid frameworks.
Social Resonance = Blog Post + Video + Sponsored Posts
Watch engagement for views, reactions, reposts, and comments. These are your leading indicators for topics and styles to lean into. Google Looker is a handy tool for combining your data sets.
Expand to Longer Form Content
Return to your AI content tool of choice (ours is Claude) to draft the post and ideation for infographics, social posts, and videos.
Add Your Condiments
Your infographics, video, images, and carousels. These work in the blog post as well as for social media extensions.
How you approach these can vary depending on your team and which of the profusion of AI tools you happen to use. We use a blend of standard tools like Adobe Suite (plus templates and brand guidelines).
Return to Tracking
Set up your Looker Studio dashboards to track both quantitative metrics (engagement, conversions) and qualitative feedback (comments, direct messages). Look for patterns in what resonates.
Most importantly, you start to see conversions as your process matures.
Cultivate Community
The strongest vibe marketing creates a sense of belonging. Dedicate time for genuine community interaction—respond to comments personally, host casual Q&As, or create spaces for your audience to connect.
Documentation
Keep a simple vibe journal to track what worked, what didn't, and why. This becomes your personalized playbook that's far more valuable than generic marketing advice. We maintain ours in Notion with links to examples, audience feedback snippets, and performance data.
