Outsourcing & Automation

All about outsourced marketing teams (from the Philippines, naturally). How to outsource and automate teams and processes with AI, frictionless SOPs, and data-driven reporting.

35 posts

En dash, em dash and hyphen; what’s the difference? (also ndash and mdash, or n-dash and m-dash)

The en dash is used inconsistently within lots of writing – regardless of how ‘professional’ the writers are.

Lambent Marketing

Mar 20, 2023 5 min read

Outsourcing & Automation

Learning for Virtual Assistants

The best way to build high-performing offshore teams is to prepare them for constant learning.

Lambent Marketing

Sep 1, 2022 10 min read

Case Studies

What We Learned Designing 128 RV Logos in 6 Months

After making 128 logos for RV owners, we discovered that the key is outsourcing to a high-velocity virtual assistant team and creating customer delight.

Lambent Marketing

May 29, 2022 5 min read

Outsourcing & Automation

What is a Virtual Assistant? How a VA Helps You be More Productive

Read this to learn what a virtual assistant is and ways you benefit when you hire one.

Lambent Marketing

Apr 25, 2022 5 min read

Two Lambent Outsourcing Virtual Assistants collaborate on a project.

Outsourcing & Automation

How to Choose the Right Outsourcing Company for Your Business

When you outsource work to a business process outsourcing company, it can be tough to know where to start. This blog post will give you a few tips on picking the best outsourcing company for your business.

Lambent Marketing

Apr 25, 2022 4 min read

Building antifragile teams means thinking and planning ahead.

Digital Marketing

Marketing Mind: Fear-setting to Antifragile

Risk assessment pushes us into reflection on the things that are likely to trip us up, with the promise of making an organization more fault-tolerant.

Lambent Marketing

Sep 21, 2021 10 min read